This is the first entry into a mini-series I am writing about the New Media. To some, the NM is a way of life, to others it's a foreign concept and to still others it's a threat to the old way of communicating ideas and actions. No matter where you fall in this, I think this series should be of some interest to you. Today I will cover blogging, how to set one up, and what to do once it is set up.
Blogging has been around for the better part of a decade, although it's really come into maturity in the last few years. I actually missed my billion-dollar idea about eight years ago when I coded an entire blogging platform by hand, but then never pursued the commercial application. I thought, "sure, I like to post up my thoughts and have others comment on them, but would this idea really take root in the real world"? We all know the answer to that question now. So instead of owning my own country, here I sit in front of my computer in SoCal, telling others about blogging and it's benefits. :) Me? Bitter? Nah...
The word 'blog' is a shortened version of 'web log', in other words, an online journal. Most people have kept a journal or diary of some sort at some point in their life, so think of a blog that way. The difference? Anybody can read your journal, and not just read it...but leave comments about what they think! Yes, the New Media is about radical transparency and global information collaboration.
If you are comfortable with the idea of blogging and want to get your ideas out there for the world to see, I'm going to tell you how to get started now. BTW, as a side note, most blogging platforms can let you set your page to 'private' so that only people you allow or invite can read your blog. You'll have to figure that part out on your own however, I'm going to tell you how to share your information with the world.
Step 1: Select a Platform
There are many, many blogging platforms (services) that you can use. I have been using TypePad for about 2.5 years and I love it. This is a pay service, and it allows me a tremendous amount of control over content and code. For about $15/month I can do what I want, when I want to my blog. This may be overkill for the beginning blogger, I'll talk about free services in a moment. If you want to get started on TypePad, just click here and you will be taken to a page where you can start a free trial. It should take about 10 minutes to set up, and it's very intuitive, you just follow the prompts and fill in the information that it asks for.
Another very popular platform is WordPress. This is a free or paid service, depending on which features you want. I don't use WordPress, but I know a lot of people that do. A lot.
My favorite totally free service is Tumblr. It's a very simple platform without a lot of bells and whistles. I like that! I like it so much, I started a mini-blog over there a while ago, intended to be my floating thoughts. I saw a Twitter stream the other day between Kem Meyer and others that involved Tumblr as a destination for some beginning bloggers. I totally agree. From sign-up to first post should take you about 2 minutes...if you're slow.
Google has a great blogging service called...well, blogger. It's free and very popular. This is also a great option for people to use, and signing up is simple. You never know who you'll find there, people like my wife and my son.
Now is the most important part...select one of those platforms (and this is far from an exhaustive list, but I don't want to overwhelm you with choices) and sign up! Then on to step 2...
Step 2: Know Your Audience
Are you writing your blog for Uncle Floyd and Aunt Mildred in Kansas so they can keep track of the kids, or are you wanting to share your business knowledge with a broader audience? If you want people to follow you...and keep following you...then you need to know the answer to this.
A personal blog, that is, one that is familial and very personal, can be done very well. Take a look at my friend Alli McKenney's blog. She takes approximately 6,430 pictures of her kids every day and then puts the best of the best online for her friends and family to see. It's very well done! That's an example of a good personal blog. Cute kids, too!
Think you know a lot about your industry? Then write about it! Check out VC and marketing guru Guy Kawasaki's blog. He gets a ton of traffic through here because he is an authority on many things, and people want to know what he has to say. Same thing with Seth Godin's blog. He's an author and speaker, and very well respected. He's an authority, so he writes about what he knows. That isn't to say that you have to be super popular to have a great blog. Perhaps you like to knit. Hey, who doesn't? Make a blog about it and share your passion and knowledge with the world.
Step 3: Write, Baby, Write!
Want a lot of readers? Keep your posts short. I know, I am totally violating that right now. Call it creative license. But do write...and write often! I lost 500+ regular readers over the last 8 months because I haven't been blogging with frequency or passion. If you stay regular, and if you stay passionate, you will have people find you and follow you, it's just that simple. I think if you are putting up posts (the name for an entry on your blog) 2-3 times per week, you'll be just fine. Of course some people have to post every 15 minutes, but that is more of a spiritual gift than anything.
Step 4: Interact
At the bottom of most posts is an area for people to comment on what you just wrote. There is a reason that is there...people want to interact with you! A blog is a platform for you to get your ideas out to others (like a lecture of sermon), but the big difference is that it's also a place for people to respond. So suddenly your thoughts have moved from a lecture to a roundtable discussion! I've found that fewer than 10% of the number of people that come by and read actually comment, so if you only get one or two people leaving their thoughts, don't be discouraged! Make sure you talk back to them! Leave a comment in your own comment section in reply to them! One blogger that does this just about better than anyone is Anne Jackson. Reading through her comments feels like eavesdropping on a fireside chat...it's very conversational, and she often replies directly to those that say things about her posts. Very cool.
Of course some people don't want to have comments on, and that's fine. Seth Godin, who I mentioned earlier, doesn't allow any comments on his post. This works well for Seth, but probably not so well for start-up bloggers.
Step 5: Share The Love!
Once you start blogging, others are going to follow you (which I will explain in detail in the next post). You will follow others as well. When you find some bloggers you like, share the love with your readers! Create a blogroll. That's an area in the sidebar where you link to other blogs. Some people have blogrolls as extensive as a phone book, others (like myself) believe that too much information just makes people ignore it. On my blog I have a rotating blogroll, so every time you refresh the page it's a different group of people. Three categories (soon to be four), five people in each category per page load. Simple is better. If you want to know how to create a rotating blogroll, check out my post here.
If you made it this far....God bless you for your persitence! In the next post we'll look at how to follow other people's blogs without clicking through to each page one at a time. It's easier than it sounds, I personally follow 201 blogs and it takes very little time or effort to do so.
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